Since 2018, people in Jordan have been experiencing a joyful shopping time in almost every mall in the kingdom. As MINISO Jordan continues to embrace its success by providing more diverse product collections for a healthy lifestyle, The value of MINISO extends beyond only the fun and great products, as it is recognized as a destination for families looking for a fun time in the mall. The ongoing activations in branches on different occasions serve a wide collective market, coming from all districts in Jordan.
Celebrating Our Growth: MINISO Jordan Expands with 14 Branches Across 4 Major Cities
At AHTE Global, we’re proud to be the exclusive franchise holder of MINISO in Jordan, and we’re even more excited to celebrate the tremendous growth we’ve achieved since opening our first store. With 14 branches now serving customers across 4 major cities in Jordan — including 10 branches in Amman, 2 branches in Irbid, and one each in Zarqa and Balqa — we’ve come a long way in bringing MINISO’s signature value-for-money, stylish, and high-quality products closer to communities all across the Kingdom.
As we continue to expand, we reflect on the significance of this growth for both MINISO Jordan and our customers. Our mission is clear: to offer our customers a diverse, accessible, and high-quality shopping experience, whether they’re shopping for everyday essentials, trendy home decor, beauty products, or unique gadgets. With each new branch, we’re not just expanding our retail footprint — we’re deepening our connection with the Jordanian community and offering convenience and variety to every corner of the country.
Why Expansion Matters for MINISO Jordan
Having 14 branches across Amman, Irbid, Zarqa, and Balqa is an exciting milestone, but it’s not just about numbers — it’s about how this expansion translates into real value for our customers and the communities we serve.
Why Expansion Matters for MINISO Jordan
Having 14 branches across Amman, Irbid, Zarqa, and Balqa is an exciting milestone, but it’s not just about numbers — it’s about how this expansion translates into real value for our customers and the communities we serve.
Wider Access for Our Customers
We believe that everyone should have access to high-quality, affordable products, and with each new branch, we make that possible. By increasing our presence in Amman — where we now have 10 branches — we’re bringing MINISO’s unique blend of functionality and style to more areas, making it easier for people to find a store that’s convenient for them. This means no matter where you are in the capital city, whether it’s the busy downtown or a suburban neighborhood, you’ll always be close to a MINISO store.
Meanwhile, our 2 branches in Irbid, 1 in Zarqa, and 1 in Balqa bring MINISO’s popular products to customers in these growing cities. As we expand beyond Amman, we’re reaching new markets and helping local communities access the same value and variety that our Amman customers have come to love. This means more options for local consumers, more job opportunities, and a greater economic footprint for the company.
Convenience and Accessibility
MINISO Jordan’s expansion reflects our commitment to customer convenience. The more stores we have, the more easily accessible we are. We understand the hustle and bustle of daily life, and sometimes, a quick trip to the store is all you need. With 14 locations spread across major cities, our customers can now find a MINISO store closer to their home, workplace, or school, making shopping simpler and more convenient than ever before.
Strengthening Our Local Presence
Having multiple branches in Amman, and extending our reach to Irbid, Zarqa, and Balqa, strengthens our local presence and deepens our connection with Jordanian consumers. Each branch represents more than just a place to shop; it’s a reflection of our understanding of local culture, our knowledge of consumer needs, and our drive to serve our community with excellence. It’s a promise to our customers that MINISO is here for the long run — a brand that’s committed to offering quality products at affordable prices, all while staying connected to local preferences and trends.
Job Creation and Economic Impact
As we expand our network of stores across Jordan, we’re proud to be contributing to job creation and economic growth in the country. Every new store provides opportunities for talented individuals to join the MINISO family, whether in retail, management, or operations. Our team members are at the heart of our success, and through training and development, we’re helping to equip them with the skills they need for long-term career growth. This impact extends beyond just our stores; the growth of MINISO is part of a larger effort to create economic opportunities for Jordanians.
Meeting the Growing Demand for Quality and Affordability
As MINISO Jordan continues to expand, it’s clear that there is a growing demand for affordable yet stylish products in the Jordanian market. Our 14 branches serve as a direct response to this demand, offering everything from homeware and stationery to beauty products and tech gadgets, all at prices that make it easy for families, students, and professionals alike to enjoy high-quality goods without breaking the bank.
Our Commitment to Excellence
We’re committed to not only increasing the number of MINISO stores but also ensuring that each new location upholds the same level of excellence in customer service, product variety, and store experience. Whether you’re visiting a MINISO store in Amman or one of our branches in Irbid, Zarqa, or Balqa, you can expect a consistent shopping experience that puts you, the customer, at the center. Our team is always ready to help, offering personalized service and a welcoming atmosphere that reflects the MINISO brand’s dedication to excellence.
As we continue to grow, we’re excited about what the future holds for MINISO Jordan. The opening of new stores is just the beginning of our journey. We’re constantly working on ways to improve, whether that’s by introducing new product lines, expanding our services, or enhancing our store experience. The more we expand, the better we can serve you, our customers, and create a positive impact on the communities we are part of.
We also look forward to strengthening our relationships with local suppliers and partners, allowing us to bring more innovative and unique products to our customers. As MINISO continues to evolve globally, we remain committed to bringing the best of the international MINISO experience to the Kingdom, and ensuring that Jordan remains a key part of our growth strategy.
With 14 stores across 4 major cities in Jordan, MINISO Jordan has solidified its presence as a leader in affordable and stylish retail. Our commitment to offering high-quality products, excellent customer service, and accessible locations across the Kingdom has made us a favorite destination for thousands of shoppers. As we expand, we look forward to serving even more customers, offering even more variety, and continuing to bring a smile to your shopping experience, wherever you are in Jordan.
Thank you for your continued support, and stay tuned for more exciting updates from MINISO Jordan!
